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If you were a merchandiser for Ralph Lauren Corporation, would you recommend that
Ralph Lauren Corporation add another diffusion brand? Why or why not? If yes, which
category? If no, which diffusion line should be removed?


Sagot :

Answer:

Ralph Lauren has always enjoyed success due to positive consumer perceptions of its classic designs, high quality and premium image. It has followed an expansion strategy using the same core credentials into other fashion segments.Explanation: