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McDonald's uses the pricing approach, 'think global, act local'. They have proven to be affluent at using cost leadership pricing strategy by offering meals at low prices. Prices were kept low by: employing and training employees that are inexperienced instead of trained cooks.
Across the world, McDonald's has implemented store-level pricing – which means every store's price will be slightly different from the next. Pricing parameters are set by the global HQ in Chicago and price limits are set up there too
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