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What do most companies do when they look to provide an offering to global markets?
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1) inform their competitors of their move to a global market
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2) send a memo to their internal employees
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3) adjust the offering to meet the needs of various other buyers around the globe
4) hold a press conference to answer media questions about selling the offering globally.
I’m confident it’s 4 because a press conference can help marketing teams gather information on how to best globally sell a product/service. I’d be the best move for a product in this situation.
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