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which characteristic is most important in identifying which data to collect for marketing research?

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Tundexiidn

The characteristics of the data includes one which will help in decisions making for marketing actions.

Let understand that "Marketing research" is the process of gathering, recording, analyzing and drawing conclusion on data collected from potential customers of a product to facilitate decision making about a product viability.

  • The purpose of Marketing research is to provides concrete information which is relevant for decision making in the firm.

Therefore, the characteristics of data that is very important to marketing research are data which will be relevant to draw decisions for marketing actions.

Read more on Marketing Research here

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