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Considering the situation above, by building a strong brand, Wilson has effectively "reduced the price elasticity of demand for its products."
This is because the price elasticity of demand is a term in economics that defines the sensitivity of the quantity demanded of a commodity to its price.
Usually, the price elasticity of demand shows that when the price of a commodity increase, the quantity demanded decreases.
Thus, in this case, since it is said that Kendra allowed Wilson to charge a higher price and not lose many sales, therefore, Wilson has been able to reduce the price elasticity of demand for its products.
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