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Koordeman and colleagues (2011) conducted a study on the effect of commercials on alcohol consumption. Participants watched commercials for one of two types of beverages: alcoholic or nonalcoholic. Researchers then measured their consumption of alcohol during a 2-hour movie. Finally, participants completed a questionnaire on their usual weekly drinking habits. The results showed that typically heavy drinkers were influenced to drink more alcohol when they saw alcohol commercials, whereas the type of commercial did not influence the alcohol consumption of typically light drinkers.

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What is a factor in this study?

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Michell96idn

A factor in this study that compares the effect of commercials on alcohol consumption is the type of commercial shown.

In research,  a factor refers to a variable or element that is controlled to study a specific phenomenon. In this study, the phenomenon is alcohol consumption.

Moreover, this phenomenon is studied by using commercials as researchers showed the participants two types of commercials:

  • Commercials about alcoholic beverages.
  • Commercials about non-alcoholic beverages.

After this, the researchers analyze the behavior of participants and their tendency to drink alcoholic beverages.

Based on this, the factor or variable controlled is the types of commercials.

Learn more in: https://brainly.com/question/13379893

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