Erik owns a restaurant in his hometown. For the upcoming summer, he would really
like to see the restaurant much busier and boost overall sales. Starting in April, Erik
decides to send coupons for a free appetizer through the mail. These will be delivered
to every mailbox within a 30 miles radius of the restaurant. Based on this information,
which of the following promotional tools is Erik using and why?
Erik is using sales promotion and direct mail because he mailed coupons in hopes to attract
new customers while boosting sales at his restaurant.
Erik is using direct mail and advertising because he is advertising by sending coupons out in
the mail for people to use.
Erik is using public relations and coupons because he is attempting to attract the public to his
restaurant though the use of coupons.
O None of the above.