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A fast food hamburger restaurant considered adding pizza to its menu. Before offering pizza in all of its restaurants, the company made it available in a few of its more established markets to determine customer reactions. This process is called

Sagot :

Answer:

Test marketing

Explanation:

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The process used by the fast-food hamburger restaurant is called test marketing.

What is test marketing?

Test marketing refers to a marketing process that involves the study of customers' responses toward a product or a service. It is done by making the product available at limited marketplaces before making a wider release.

In the given case, the fast-food hamburger restaurant made available the newly released product, pizza, to the established market to study the consumer reactions. This was done with a view to obtaining knowledge about the preference of the customer.

Therefore the correct option is test marketing.

Learn more about test marketing here:

https://brainly.com/question/7200804

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