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A ________ is an individual who pays a lump sum plus a royalty on all sales to a specific company in return for the right to operate a business in a specific location.

Sagot :

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A Franchisee is an individual who pays a lump sum plus a royalty on all

sales to a specific company in return for the right to operate a business in a

specific location.

A franchisee is an individual who is giving the right to sell its products under

particular company name . The franchisee pays the company a certain

percentage of sales as royalty.

The targeted companies are usually those who have a very high brand

equity and customer base .They have been able to sustain and thrive in the

economy over a long period of  years

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