To organize its salesforce, Cascade Maverik divided its market into territories. The territories such as New England and Mid-Atlantic are defined so that the salesforce can maximize market coverage while minimizing travel. Given this salesforce structure, Cascade Maverick should be classified ad a(n)

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03-12-2021
Business

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To organize its salesforce, Cascade Maverik divided its market into territories. The territories such as New England and Mid-Atlantic are defined so that the salesforce can maximize market coverage while minimizing travel. Given this salesforce structure, Cascade Maverick should be classified ad a(n)

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Tundexiidn Tundexiidn · Answer 1 · 2021-12-09T08:15:14-05:00

Because of established territories in New England and Mid-Atlantic, then, Cascade Maverick should be classified as an geographical sales organization.

The geographical sales organization is one of the structure of organization. Others includes Functional structure, Market-based structure and Product Sales Force Structure.

As it name implies, the Geographic sales structures is one where the firm sales teams run the firm by target location.

The structure of geographic sales organization allows the firm to track effectively their profits based on location.

Therefore, because of established territories in New England and Mid-Atlantic, then, Cascade Maverick should be classified as an geographical sales organization.

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