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When pitching your budget to decision makers, focus on conveying two things: First, demonstrate ROI from the current year, and second:

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After demonstrating the ROI from current year, we should showcase the value of our initiatives, campaigns and goals for coming year.

Decision-makers are people who will decide if the presented budget for the financial year is worthy of approval.

  • The presenter is responsible for explaining what the budget entails with necessary document to convince the decision-makers.

In conclusion, after demonstrating the ROI from current year, we should showcase the value of our initiatives, campaigns and goals for coming year.

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