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Answer:
Why is trade promotion necessary?
Companies can utilize Trade Promotions to increase product visibility and brand awareness with consumers. ... Furthermore, effective Trade Promotions can enlarge a product's market segment penetration, or the product's total sales in proportion to the category's competition.
Explanation:
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Trade promotion is necessary because:
1. Companies can utilize it to increase product visibility and brand awareness with consumers.
ii. It also enlarges a product's market segment penetration,or the product's total sales in proportion to the category's competition.
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