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1) A face-to-face conversation in which you are asking probing questions to get
opinions or feedback is an example of what type of data collection method?
A) consumer panel
B) observation method
C) survey method
D) interview
E) experimental method
2) Market information that is gathered by another person or organization is called
A) market research
B) secondary data
C) market segmentation
D) primary data
3) Which of the following does product testing accomplish?
A) determines where there are competing or alternative products that work better
B) shows if there are improvements or added features needed before it launches
C) identifies which product might be the most successful
D) all of the above
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