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During _____, a marketing manager should use such criteria as fit with the firm's other products, profit potential, and marketability.

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Answer:

product screening

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During product screening, a marketing manager should use such criteria as fit with the firm's other products.

What is Product screening?

This is the process which involves products being evaluated according to a certain set of criteria on whether they will be successful in the marketplace.

This is usually done by organizations so as to ensure they meet profit potential, and marketability.

Read more about Product screening here https://brainly.com/question/13681642

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