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Sagot :
Usually, many firms follow an approach that morphs and becomes more risky over time when adopting strategies for entering a new market.
What are the strategy?
Some strategy that can be used when people wishes to enter the market includes structured exporting, licensing & franchising, direct investment, buying a business etc
In conclusion, many of these firms follow an approach that morphs and becomes more risky over time when adopting strategies for entering a new market.
Read more about entry strategy
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