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The case mentions that making carbonated water isn’t particularly difficult. Based on porter’s model for industry analysis, this increases which competitive force?.

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Martebiidn

Based on porter’s model for industry analysis, this increases which  the Threats of new entrants.

What is threat of new entrants?

The threat of new entrants is known to be a risk liked with new competitor that produce for current companies in an industry.

This is said to often take place when a new company is  said to be starting to sell a similar product or service based on the fact that they are an existing company.

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Multiple Choice

rivalry among competitors

bargaining power of buyers

bargaining power of suppliers

threats of substitute products or services

threats of new entrants

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