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Due to the fact that the segmentation is based on products that appeal to Hispanics, this is a segmentation based on Psychographic factors.
This is the type of segmentation that is made due to the lifestyle of a group of people. This is one where the customers are broken into segments.
These segments are affected by the values, the beliefs and the social status of these people.
Read more on segmentation here:https://brainly.com/question/7181203