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The Audi A6 is a luxury sports sedan known for its muscular design and exceptional performance. The Audi brand evokes a sense of accomplishment and recognition; Audi owners are sure to be associated with reliability, hard work, and goal-orientation. If Audi were to utilize the VALS framework to segment its market for the Audi A6, which psychographic segment should it target

Sagot :

The psychographic segment that Audi 6 should target is the luxury lifestyle.

What is segmentation?

Segmentation is the division of people into certain groups based on shared characteristics. Segmentation is important so that goods can be effectively advertised to people.

Psychographic segmentation is when people are grouped based on their values, lifestyles and attitude.

To learn more about segmentation, please check: https://brainly.com/question/26481170

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