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The advantages of using a franchising strategy to pursue opportunities in foreign markets include : Having franchisees bear most of the costs and risks of establishing foreign locations and requiring the franchisor to expend only the resources to recruit, train, and support and monitor franchisees.
Franchising is a marketing concept in which when adopted by an organization, can be used as a strategy for business expansion.
The Franchisor is the original business owner who sells the right, intellectual property and use of its business model to use its business name and idea.
Basically, franchise provides the opportunity to buy into a successful business model which has track record, solid supply chain and expert technical support.
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