Ballofsunshine11idn
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2. Scenario #2: A popular U.S. based luxury spa chain is looking to enter the global marketplace by opening a spa in Germany. They have no previous experience outside the United States. In 1 to 2 paragraphs, describe the marketing research that would help solve this problem.

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Michell96idn

What this company must carry out before entering the German market is a market and regulation study to learn about aspects related to its operation in that country.

What is a market study?

A market study is a research method that allows a company to know the preferences of a specific public. These studies are carried out to guide the production and supply of products towards those needs and guarantee profits for the company.

Another type of study that this company must carry out is that of the regulations required in Germany to open a new product store, because this is generally regulated by the authorities of each city and country, so they must focus on this information so as not to incur in violations of the law.

Learn more about market research in: https://brainly.com/question/7032988

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