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Shoe companies often pair their logos with successful athletes in order to get you excited about buying their shoes. Prior to the advertising and branding process, the shoe company's logo would be considered a(n) _____ in classical conditioning terms.

unconditional stimulus
neutral response
neutral stimulus
conditioned stimulus

Sagot :

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Answer: neutral response

Explanation:

neutral response because before no one is really interested in buying the shoes so they would have a neutral response but when it is paired with athletes you now would want to buy it

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