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Based on the discount offered and the cost of advertising, your budget variance is $500 and it is a surplus.
You need to advertise for 6 months which means that you will pay for two three-month advertising seasons.
The first season will cost $2,000 because of the discount and the second season will cost $2,500. Total cost is:
= 2,000 + 2,500
= $4,500
= Budget - Amount spent
= 5,000 - 4,500
= $500
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