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The marketing mix element where most of a firm's communications with the marketplace occur is called

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Promotion is an element of the marketing mix where most of a company's communications with the market and potential consumers take place.

What is the Marketing Mix?

It is a set of factors that combined will help a company to implement strategies that will increase its competitiveness and positioning in the market. The four factors, or the 4Ps are:

  1. Product
  2. Price
  3. Place
  4. Promotion

Therefore, promotion is the element through which the company will attract customers through communication in order to make sales and increase brand recognition.

Find out more about marketing mix here:

https://brainly.com/question/859394

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