1. Why do you think that Coca-Cola waited 12 years to match the Pepsi Max product?

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03-04-2022
Advanced Placement (AP)

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1. Why do you think that Coca-Cola waited 12 years to match the Pepsi Max product?

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Itzurjaannidn Itzurjaannidn · Answer 1 · 2022-04-03T23:47:38-04:00

Itzurjaannidn Itzurjaannidn

03-04-2022

Answer:

Coca-Cola wanted to wait to see how successful this product would be before dumping money into it. There is always a risk with a new product in marketing, and coke wanted to tweak and perfect this product to make sure their variation was successful

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