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The marketing department of the Fitrite shoe company surveyed people who had never bought Fitrite shoes. The top 4 reasons for not buying Fitrite shoes are shown. Based on these results, which two of the four Ps of marketing should the company emphasize to attract new customers?

A. price and promotion
B. placement and production
C. placement and promotion
D. price and product


Sagot :

b. placement and production
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