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Sagot :
Answer:
the brand essentially becomes a victim of its own success.
Explanation:
When brand names replace or become synonymous with particular products, irrespective of the what name is on the product, the brand essentially becomes a victim of its own success. The danger in this is that your registered trade mark becomes generic. This is commonly referred to as brand genericide.
hope this helps
have an awesome day -TJ :)
Brand names that become synonymous with the product—like Kleenex, Clorox bleach, and Scotch tape—must protect against the use of the brand name in a generic fashion, or they may lose their trademark on the name.
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