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Answer:
Since both stores have the same styles and brands with different prices, people may start to turn to Store X. With cheaper prices in the same area as the other store with the same brands and styles is a total win for customers. This might decrease sales in Store Y which may make them run out of business. However, because store Y was there first, loyal customers might only trust this store since it hasn't let them down yet and may be afraid to switch stores. Quality over quantity plays a major role in this decision.
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