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Tesla's strategic positioning has changed since 2003 from a pricey all-electric vehicle to a more inexpensive one to appeal to many customers.
Strategic positioning refers to the choices a company makes concerning the values it creates, including how that value will be created differently than its competitors.
Every strategic positioning aims to compare, differentiate, and segment the market and competitors' strategies.
Thus, Tesla's strategic position has changed drastically since it was founded in 2003 from being a pricey all-electric vehicle to selling more inexpensive vehicles that appeals to a wider customer range.
Learn more about strategic positioning at https://brainly.com/question/3130023