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This statement "Marketing goods and services to the B2B market relies heavily on advertising than marketing efforts aimed toward the consumer market" is:True.
B2B marketing which full meaning is business to business marketing can be defined as the process in which business owners tend to focus on selling their products or goods to other businesses rather than their customers.
Based on this, companies or business owners prefers to advertise their goods and service to other business owners so as to make profit or generate revenue.
Inconclusion the statement is true.
Learn more about B2B marketing here:https://brainly.com/question/26506080