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Sagot :
External communication, when performed effectively, is capable of improving organizational processes and their marketing success.
What is external communication?
Corresponds to communication carried out outside the organization, with the aim of attracting consumers, customers and partners, increasing competitiveness and positioning in the active market.
Therefore, the external communication department is responsible for exchanging information with the macro-environment in line with the company's values and objectives, seeking strategic advantages.
Find out more about external communication here:
https://brainly.com/question/18267444
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