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Doug is part of a large creative-design team at an advertising firm. The team comes up with many slogans for products. Some are successful; some are failures. Whenever the team comes up with a winner, doug takes full responsibility and talks about how much of a role he played in the team’s success. When slogans are not effective, he denies having a big role in the project. Doug is most clearly demonstrating.

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Michell96idn

Based on the information about Doug, it can be inferred that his behavior coincides with self-serving bias (option B).

What is self-serving bias?

Self-serving bias is a term that refers to the situation in which an individual takes personal credit for their successes but not their own failures.

Additionally, this behavior is related to situations in which people tend to evaluate some situations in an ambiguous way in such a way that it benefits their own interests.

According to the above, it can be inferred that Doug's behavior coincides with the self-serving bias because he considers that successes are due to his hard work and failures are not.

Note: This question is incomplete because the options are missing. Here are the options:

A. Low self-esteem

B. A self-serving bias

C. An actor-observer bias

D. A misattribution error

E.sublimation

Learn more about self-serving bias in: https://brainly.com/question/8412537

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