Harley-Davidson disciples share a common, deeply held attraction to the brand. Harley appeals include: freedom, independence, power, and authenticity. Harley-Davidson doesn't just sell motorcycles. It sells self-expression, lifestyles, aspirations, and dreams. This illustrates ________.

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06-05-2022
Business

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Harley-Davidson disciples share a common, deeply held attraction to the brand. Harley appeals include: freedom, independence, power, and authenticity. Harley-Davidson doesn't just sell motorcycles. It sells self-expression, lifestyles, aspirations, and dreams. This illustrates ________.

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Genewhoidn Genewhoidn · Answer 1 · 2022-05-11T06:13:01-04:00

According to research, Harley-Davidson selling self-expression, lifestyles and others illustrates brand personality.

What is the brand personality?

It refers directly to the human characteristics associated with said brand, that is, they are a set of human traits and characteristics of an emotional and intellectual nature.

These emotional characteristics, connected to a company or brand and transmitted by its products, seek an emotional connection with the consumer, giving them a series of attributes that make them closer and with emotional meaning.

Therefore, we can conclude that according to research, Harley-Davidson selling self-expression, lifestyles and others illustrates brand personality.

Learn more about brand personality here: https://brainly.com/question/17153630

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What is the brand personality?

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