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Sagot :
According to research, Harley-Davidson selling self-expression, lifestyles and others illustrates brand personality.
What is the brand personality?
It refers directly to the human characteristics associated with said brand, that is, they are a set of human traits and characteristics of an emotional and intellectual nature.
These emotional characteristics, connected to a company or brand and transmitted by its products, seek an emotional connection with the consumer, giving them a series of attributes that make them closer and with emotional meaning.
Therefore, we can conclude that according to research, Harley-Davidson selling self-expression, lifestyles and others illustrates brand personality.
Learn more about brand personality here: https://brainly.com/question/17153630
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