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Because the Dyson provides the user with really clean floors and carpets, the Dyson is an example of utilitarian value
This refers to the value that is received by a customer based on task-related behavior where there is a functional product aspect.
Hence, we can see that based on the fact that Dyson cordless vacuum cleaners offer a service for a price of $599 and gives really clean floors, they are an example of utilitarian value.
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