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In the newspaper comics, Cathy is often seen talking to a department store clerk who is trying to persuade her that she needs to buy a new wardrobe. The clerk is engaged in:

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It is possible to say that the store employee who is trying to convince Cathy to make a purchase is engaged in personal selling.

What is Personal Selling?

It is a sales approach where there is face-to-face negotiation, with the presence of the salesperson trying to persuade the customer to make the sale.

Therefore, to be effective, it is essential for the salesperson to develop their communication skills to help the customer make a purchase decision.

Find out more about personal selling here:

https://brainly.com/question/7304387

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