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What is your advice regarding messaging of the communication in the crisis campaign

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During a period of crises, communication must take on the dual qualities of  empathy and appeal to the rational mind. It is also important for communication to be very positive.

What is a crises campaign?

Another phrase that describes the above words is crises management. This usually is triggered after a major mishap has occurred.

Hence, during a period of crises, communication must take on the dual qualities of  empathy and appeal to the rational mind. It is also important for communication to be very positive.

Learn more about communication at:
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