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Based on the change in the stock price, the change in the cost of equity to S. Bouchard and Company would be -1.84%.
The original cost of equity is:
22 = (0.85 x 1.06) / (cost of equity - 6%)
Cost of equity + 6% = 0.901 / 22
Cost of equity = 0.901 / 22 + 6%
= 10.1%
The new cost of equity:
Cost of equity = (0.85 x 1.06) / 40 + 6%
= 8.25%
The change is:
= 8.25 - 10.1
= -1.84%
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