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Watch the video "forms of marketing research." company a is thinking about bringing to market a new product in a category where it knows very little about the consumers or their needs and wants. describe which forms of marketing research would be appropriate and explain why. by contrast, company b has an established product and knows a lot about its customers. the company wants to measure customer satisfaction. describe which forms of marketing research would be appropriate and explain why. in replies to peers, provide additional ideas for the types of research that could be used.

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Tundexiidn

The primary research is the most appropriate marketing research to be used because the firm knows little about the consumers or their needs and wants.

What is a marketing research?

This refers to a process through which a firm gathers information about its customer and larger market.

Form of marketing research that are appropriate?

  • Primary research
  • Secondary research
  • Qualitative research
  • Qualitative research

Read more about marketing research

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