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the art of persuasion, which along with grammar and logic (or dialectic – see Martianus Capella) is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations.
Rhetoric means "the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques" (Oxford Dictionary).
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