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The personality/attitude/ego of a person can make or break a business deal because if they are too arrogant or docile they may lose the deal.
This refers to the way and manner in which a person relates to others and how he acts around them.
Hence, we can see that when transacting business and as a general rule, it is important to be respectful to others and not be arrogant to them as failure to do this might annoy them and they would refuse to deal with you.
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