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The use of anthropological techniques to study businesses and what some people call organizational culture in order to assist the business is most specifically an example of Applied anthropology.
Simply described, applied anthropology is "anthropology in use". It refers to any anthropological research that is carried out to address relevant issues. This indicates that the project has stakeholders and clients who stand to benefit or lose.
There are countless challenges that anthropology can help with. Some examples are business, environmental issues, health and medicine, research, education, and many more.
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