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Coca-Cola costs the consumer about the same as Pepsi, Dr Pepper, and other soft drinks. The soft drink industry generally follows a status quo pricing policy, which means that: option c, it charges a price identical to or very close to the competition's price.
This is a term that has to do with the current state of affairs or the way that things may seem at the moment.
From the definition that we have here, it can be said that Coca cola is charging at the current state that similar products are charging.
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