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In the screening and evaluation stage of the new-product process, the internal approach consists of a firm's employees evaluating the technical feasibility of a proposed product idea.
What is screening and evaluation stage?
screening and evaluation stage of the new-product process, involves careful analysis of the product so as to know thefeasibility in the market.
In this case, this stage, brings about firm's employees evaluating the technical feasibility of a proposed product idea.
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