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For a firm to sustain any competitive advantage over time, the fit between its internal strengths and external environment needs to be dynamic.
Cost Leadership, Differentiation, and Focus are the three methods for creating a competitive advantage (Cost-focus and Differentiation-focus).
The secret to business success is maintaining a sustainable competitive advantage. It is the driving force behind a company's increased focus, increased sales, improved profit margins, and stronger customer and employee retention than rivals.
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