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To make a decision to attempt to build an application system based on what was left after a previous attempt ended in failure primarily because of the large investment the company made in the failed project most likely was made by a manager who did not fully understand: Group of answer choices Direct Costs Sunk Costs Learning Curve Costs Reserves Costs Indirect Costs

Sagot :

The large investment the company made in the failed project most likely was made by a manager who did not fully understand "Sunk Costs".

What is Sunk Cost?

An price or investment that has already been made and cannot be recovered is referred to as a sunk cost.

Types of sunk cost are -

  • Investment in advertising. This money is lost if you advertise a new product; it cannot be recovered.
  • Investigation into a new product.
  • Labour expenses.
  • New software system installation and operational procedures.
  • Loss of relationships in business and reputation.

Therefore, Sunk expenses are unrelated to any particular occurrence and shouldn't be taken into account while choosing an investment or project.

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