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Sagot :
Effective customer relationship management programs go beyond the development of a database and traditional selling tactics to mass personalization of communications and goods.
Customer relationship management: what is it?
In order to manage and analyze customer interactions and data across the customer life cycle, businesses employ a combination of practices, strategies, and technologies known as customer relationship management (CRM). The objective is to strengthen interactions with customers in order to promote client retention and increase sales.
What is a good illustration of customer relationship management?
- expressing gratitude to customers once they make purchases.
- If a customer buys a certain product, sell or cross-sell to them.
- sending a coupon along with a birthday message.
- giving a customer who hasn't bought anything recently a discount.
learn more about customer relationship management here https://brainly.com/question/13925067
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