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Matthew has been asked to approve a marketing campaign that, although it is not illegal, promotes food products to children. He is concerned that the food products are not particularly nutritious, although they are not as bad for children as some others sold by competitors. By using the ethical decision-making metric, Matthew will

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Matthew will evaluate the alternative using a series of questions.

What are the ethics of marketing?

Fairness and honesty are encouraged by marketing ethics in all of their advertisements.

Any false statements made to clients, invasion of their privacy, use of stereotypes, and targeting of the weaker demographic (such as youngsters and the elderly) are all considered unethical. Even attempting to harm a competitor's reputation is regarded as immoral.

Ethics in marketing is essential to ethical decision-making for a product or service to have the best possible presence in its specialized market.

Learn more about marketing ethics here:

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