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Major Account Management is the practice of concentrating on key clients in order to develop long-term, cooperative relationships that are mutually profitable.
Understanding who makes choices, who our rivals are, and how our product affects the customer's business are all important aspects of managing major accounts. Those in management should keep refining their analytical, networking, and questioning skills.
Since success does not just happen, any important account needs to be managed. Organizing a regular review meeting with the customer, educating the account staff to better understand the customer, handling issues and managing complicated projects are all examples of managing. When I say manage, I mean performing all those actions that make things run smoothly. We will significantly boost our chances of long-term, sustainable success if we put a lot of effort into each of the account management areas and if we earn our consumers' confidence.
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