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After Josh bought his first pair of Nike basketball shoes he was pleased that he did. He likes how the shoes provide support and the way they fit. Even though there are many brands to choose from, Josh is convinced that no other shoes compare to Nike. In terms of brand equity, this exemplifies the fact that Blank______.

Sagot :

Jayilych4realidn

The given scenario shows a very good example that brand equity increases a firm's ability to gain a competitive advantage


What is Competitive Advantage?

This refers to the condition that puts a particular company in a favorable position over its competitors.

Hence, we can see that based on the competitive advantage that Nike as a company has, Josh believes that they are better than others and this shows that brand equity increases a firm's ability to gain a competitive advantage.

Read more about competitive advantage here:

https://brainly.com/question/26514848

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