Heinz changed the packaging of its ketchup, switching from a glass bottle to a plastic bottle. Since the bottle was squeezable, consumers had an easier time getting ketchup out of the bottle. This change in packaging is a strategy that can most likely help boost sales in the _______ stage of the product life cycle.

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05-07-2022
Business

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Heinz changed the packaging of its ketchup, switching from a glass bottle to a plastic bottle. Since the bottle was squeezable, consumers had an easier time getting ketchup out of the bottle. This change in packaging is a strategy that can most likely help boost sales in the _______ stage of the product life cycle.

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This packaging change is a marketing tactic that may increase sales during the product life cycle's maturity stage.

What are the Product Stages?

The product life cycle is the progression of a product through Five distinct stages—development, introduction, growth, maturity, and decline.

What are the Maturity Stages?

The maturity stage occurs after the introduction and growth stages. The maturity stage is the longest stage of the product life cycle. In this stage, sales growth begins to decline; the company reaches the highest point in the demand cycle; and advertising strategies have minimal impact on sales growth.

What are the characteristics of a product in maturity stage?

The mature stage's main characteristic is that sales volumes are still growing but at a slower rate. The closer to the end of the mature, the slower will be the growth in sales volume. Competition for market share and customers is also more intense.

Learn more about Maturity Stages on:

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What are the Product Stages?

What are the Maturity Stages?

What are the characteristics of a product in maturity stage?

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