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Quantitative and qualitative measurements are the two sorts to take into account for your KPIs.
Quantitative
- The focus of quantitative measurement is on numerical values and how they change or stay the same over time. A framework consisting of base, reach, engagement, and conversion is a useful method to approach the concept of quantitative measurements.
Qualitative
- In contrast, qualitative measurement is a more nuanced approach to collecting insight and is best done on a post-by-post basis. For example, you may have set a goal to increase interactions on your brand page. And while the number of comments on your content has gone up, it’s necessary to also examine the nature of the comments.
What are some examples of quantitative and qualitative data?
Qualitative data deals with traits and qualities that are difficult to quantify but can be perceptually experienced, such as flavors, sensations, looks, and colors. In general, you create quantitative data when you measure something and assign it a numerical value.
Learn more about quantitative and qualitative data at https://brainly.com/question/13211479?referrer=searchResults
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